EP 9 - David Freeman - How To Use Cross-Selling To Increase Revenue and Services

David H. Freeman, J.D., a former practicing lawyer, is the award-winning CEO of the David Freeman Consulting Group and founder of Law Firm CultureShift®. David discusses the opportunity that lawyers have within their firm to be able to get more services to come to other lawyers within the firm.

In this episode we discuss...
- What cross-selling is and how to implement it at your firm
- How to reframe cross-selling into "cross-serving"
- How to set up milestones internally