The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

20VC: Index's Danny Rimer on His Biggest Lessons On Price, Ownership, Board Dynamics & Building Consumer Businesses from Backing The Likes of King, Skype, Farfetch, Glossier and more...

Dec 3, 2018
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ADVICE

Exploit New Acquisition Channels Aggressively

  • When a new acquisition channel is efficient, plow as much budget as you can into it early to gain advantage.
  • Monitor when the channel saturates and shift to community-driven, organic acquisition to preserve unit economics.
ADVICE

Measure Community Signals, Not Just Paid CAC

  • Measure both measurable and non-measurable acquisition channels, including word-of-mouth and community signals.
  • Predict and quantify social love early so you can double down on the highest-impact channels.
ADVICE

Prove Locally Before Scaling Globally

  • Nail regional product-market fit before attempting global expansion; walk before you run.
  • Expand geographically only after a strong local playbook to avoid costly simultaneous mistakes across markets.
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