The GaryVee Audio Experience

Social Media Is In The Past — Welcome To Interest Media | LinkedIn Premium Livestream Q&A

308 snips
Feb 21, 2025
Jacob Kelly, a repeat guest and social media strategist, dives into the concept of 'interest media,' emphasizing its impact on creators and brands. They discuss why views are the crucial metric for success and how to navigate platform algorithms to boost engagement. Kelly shares insights on leveraging LinkedIn for career growth, the secret sauce for purposeful viral content, and the future of social live shopping. The conversation also touches on the role of AI in content creation and the importance of authenticity in personal branding.
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ADVICE

Live Social Shopping

  • Explore the potential of live social shopping as a growing trend.
  • Consider incorporating live streams into your business strategy, especially if you're a retailer.
INSIGHT

AI and Efficiency

  • Gary Vee views AI as a tool for efficiency, similar to the internet or Photoshop.
  • He believes AI will create new opportunities rather than simply replacing jobs.
ADVICE

Authenticity

  • Focus on being genuinely authentic instead of overthinking its definition.
  • Speak truthfully and share what you know.
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