Dan Kennedy's Magnetic Marketing Podcast What New Entrepreneurs Don't Know About Raising Capital (But Definitely Should)
Jan 23, 2026
Larry Pino, a seasoned attorney and entrepreneur with over 35 years in commercial law, shares invaluable insights on raising capital. He breaks down the difference between informal and formal investing, stressing the importance of a solid business plan. Pino discusses accredited investors, private placements, and the nuances of 506b versus 506c offerings. He also covers the complexities of crowdfunding and the JOBS Act. Establishing solid relationships and creative financing structures are highlighted as key elements for securing funds.
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Know Accredited Investor Criteria
- Verify accredited status: net assets of $1M (ex-residence) or $200k income for two years ($300k if married).
- Only solicit accredited investors under that exemption unless you meet other rules.
Tuscan Gardens Origin And First Investor
- Larry created Tuscan Gardens after caring for his mother and finding local facilities inadequate.
- Dan Kennedy was his first investor and received the initial PPM for that project.
Use 506(b) For Wider But Private Pools
- Use Rule 506(b) to raise unlimited capital from accredited investors plus up to 35 non-accredited people.
- Avoid general solicitation and rely on prior relationships before sending legal offering documents.