#279 Custom GPTs for Clients: How Freelance Marketers Are Building, Pricing, and Delivering Them

Custom GPTs: Part 1

Your clients are already asking for AI help. The question is whether you're the one getting paid to build it.

In this episode, I brought four members of our Digital Marketers Workgroup onto the show to share exactly what they're building for clients with custom GPTs and AI agents — the real stuff, like what they charge and how they turn one-time projects into steady retainers.

My panelists are talented freelancers who've built everything from funeral industry marketing bots to meal planning agents to launch assistant GPTs and they're getting paid well to do it.

Catia Trooskin shares how she's built over 80 custom GPTs across industries and why spotting gaps in a client's workflow is her secret weapon.

Traci Howell walks us through the AI agent that streamlined a health coach’s workload from 18 hours a week down to one.

Suze Lake breaks down how she turned a complex, nine-knowledge-base GPT into a paid digital product her coaching client sells.

Sara Vartanian explains how she builds brand voice GPTs trained on transcripts and blog posts so her clients' content sounds like them.

Listen to learn more about:

1. Why ownership and contracts matter more than most people think
2. Key intake form questions you should always ask clients before you start building
3. How to handle the revision process so clients give you useful feedback
4. Why beta testing with real users (not just yourself) is the step that separates a good GPT from a great one

If custom GPT services for clients have been on your radar but you're not sure how to price or deliver them, this episode is your fast track. Straight from real marketers who've already figured it out.

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Links Mentioned in Show:

1. Get inside our Digital Marketer’s Workgroup: You've done the work. Built the skills. Earned the clients. Now it’s time for the right people to start knowing your name. Our Workgroup is the professional community for established freelance marketing specialists who are serious about their work and ready to be recognized, referred, and surrounded by people who match that level. Marketing nerds welcome. >>Apply Now
2. Need a hand in your business? Want a custom GPT built to make your business run smoother? Our trained, vetted Marketing Assistants & Specialists ready to jump in so you can delegate with confidence and grow with ease. Share your job opening with our Workgroup here (it’s free!) or Explore our directory here and find your marketing expert today!

Connect with Suze Lake:

1. AI Operations Strategist
2. @creativesolutions_suze
3. www.creativesolutionsworldwide.com

Connect with Sara Vartanian:

1. Launch Copywriter & Strategist
2. @saravartanian
3. https://www.saravartanian.com/

Connect with Catia Trooskin:

1. Marketing Operations & Project Management
2. @troo_virtual_services
3. https://www.troovs.com/

Connect with Traci Howell:

1. Integrative Content Specialist
2. @VictoryAssistants
3. www.victoryassistants.com

Connect with Emily:

1. Instagram: @emilyreaganpr
2. Facebook: @emilyreaganpr
3. YouTube: Emily Reagan
4. Ask Emily Anything here

> Grow your freelance business inside the Digital Marketer’s Workgroup: Apply to join our tight-knit community for advanced training, ongoing support, troubleshooting, and exclusive job leads.

> Enroll in the Unicorn Digital Marketing Assistant School: Learn in-demand, tactical digital marketing skills on your own time so you can move beyond admin work and offer high-value marketing services.

> Hire a Digital Marketing Assistant: Submit your job posting and I’ll share it with the skilled & vetted freelancers in our Workgroup.

> Download my free Top Ten Most Requested Digital Marketing Tasks & Services to see what clients are hiring for right now.