I’m sitting down with Dustin Baker, a digital marketing pro who’s shaking up how short-term rentals get seen, booked, and branded. With nearly a decade of experience across e-commerce and tech, Dustin brings a fresh perspective to an industry overdue for a marketing glow-up. We dive into why relying solely on Airbnb isn’t the move anymore, and how social media, email strategy, and content funnels can help you take control of your bookings (and your income).

Whether managing a portfolio or just getting started with your first unique stay, this convo breaks down actionable ways to build a real brand—not just a listing. Dustin shares how to create a full-funnel strategy that actually works in 2025.

If you're trying to grow your STR game the smart way, this one’s for you.

Connect with me...

Podcast: ⁠https://podcasters.spotify.com/pod/show/patryk-swietek

YouTube Channel: ⁠https://www.youtube.com/@patrykswietek

Instagram: ⁠https://www.instagram.com/patryk_swietek/

Facebook Group: ⁠https://www.facebook.com/groups/strnation/

Connect with Dustin Baker on Instagram https://www.instagram.com/dustindbaker/

84. Using Social Media To Get More Bookings