The Shameless Plug with Saul Griffith The Shameless Plug Episode 3: Dan Adams
Sep 9, 2025
Dan Adams, co-founder and co-CEO of Amber, is revolutionizing energy use in Australia through innovative battery trading. He shares insights on the electricity market and how households can navigate rising bills by leveraging real-time wholesale pricing. Discussing rooftop solar's impact and advocating for consumer-driven energy solutions, Dan emphasizes the importance of automating home energy systems. He also explores vehicle-to-grid technology, outlining its potential and challenges, all while encouraging a future where everyday Australians play a central role in energy transition.
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Health Scare Shaped Dan's Mission
- Dan recounts a severe staph infection in Samoa that exposed him to global inequality.
- That experience helped push him into activism and later building businesses for climate impact.
Household Devices Offer Massive Storage Potential
- Households and EVs could supply far more storage than planned utility-scale builds because millions of devices already exist.
- Automating even a fraction of these devices meets a large share of storage needs at near-zero marginal cost.
Monetize Your Battery Or EV Flexibility
- Let your battery or EV discharge into the market to capture value and potentially make your energy bill negative.
- Use automation platforms that keep you in control while monetizing your device's flexibility.
