Bloomberg Talks Uber and Zoox CEOs Talk Robotaxi Partnership
Mar 11, 2026
Aicha Sar Evans, CEO of Zoox, leading deployment of a purpose-built robotaxi. Dara Khosrowshahi, CEO of Uber, overseeing ride-hailing and strategic partnerships. They discuss the Zoox–Uber robotaxi launch in Las Vegas. Conversation covers matching riders to vehicles, data sharing and operations, rollout strategy and customer experience with the new autonomous vehicle.
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Uber As Distribution To Amplify Zoox Brand
- Uber views itself as a distribution platform that can amplify Zoox's direct-to-customer brand.
- Dara Khosrowshahi compares Zoox on Uber to top food brands using Uber Eats to expand reach and magnify the Zoox experience.
Algorithmic Matching Will Manage Limited Zoox Supply
- Initial matching of riders to Zoox will be algorithmic, not a guaranteed choice for users.
- Dara and Aicha emphasize running Zoox on Uber as an optional channel to introduce riders to the vehicle while supply ramps up.
Prioritise Experience Over Short Term Economics
- Focus first on customer experience rather than immediate monetization or complex revenue splits.
- Dara says the companies will prioritise delivering a differentiated Zoox experience on Uber and let the economics follow over time.