The Amp Podcast 2024 in Review Part 2: Profitability, Licensing Shifts, and Content Strategies
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Feb 27, 2025 Matt Trickett, Head of Media at Ampere Analysis, discusses the evolving strategies of major entertainment companies, focusing on cross-licensing for profitability. Piers Harding-Roll, Head of Games research, highlights the upcoming Nintendo Switch 2 and its potential market impacts. Dan Haragie, leading sports research, examines the shift in sports broadcasting rights and the growing importance of women's sports. Together, they explore how digital preferences are changing fan engagement and setting the stage for the future of media and gaming.
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Creative Rights Agreements
- Longer deals with renewal options and revenue-sharing agreements address cost concerns for streamers.
- Creative rights packaging, like offering selections of games, attracts more bidders and increases competition.
Length of Rights Deals
- Rights holders may leave money on the table with long deals if tech giants show interest.
- The duration of rights deals may not be as crucial as building a business around them.
Cautionary Tale: Lee Garn
- Lee Garn's 14% decrease in rights value demonstrates the risk of maximizing short-term revenue.
- Damaged relationships with partners can impact future deals, requiring caution in negotiations.