From Dropee To Borong, Raising a $10 million Series B Round, And Why IPO Over Trade Sale

On this episode of Open For Business, Lennise Ng, Founder and CEO, and Aizat Rahim, Co-founder and Managing Director, get into, among other things, why and how they built Dropee and started with Dropshipping, how Red Bull gave them their big break early on in their Dropee journey, and the reasons behind the rebrand to Borong and what it signals ahead. We also get into their USD$57 million in revenue last year and expansion plans ahead, how their on-going Series B fundraising round is going as they aim for at least $10 million in funding, and why an IPO is the desired exit, instead of a trade sale.

Founded in 2017, the company formerly known as Dropee is a B2B eCommerce solution provider that looks to help businesses optimise their supply chain using various digital tools and initiatives, helping businesses better manage their inventory and stock tracking, tap into of digitalisation by enabling a smooth Offline to Online transformation, and harnessing the power of data-driven decision making to personalise orders, thus increasing customer satisfaction and driving sales.

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