The problem isn’t AI. It’s mattering.

This week on the pod, we unpack the letter that was eating me alive for 4 weeks.

We talk about entering the Age of Authorship, what it means for you, what it means for brands, and why it’s way more impactful than the dawn of the internet, and much more akin to the creation of electricity.

It’s a meaty one.

Enjoy!

Skip to the bits you fancy

01:20 — THE ESSAY IS BORN // Why we’re here.

04:36 — THE GENIE PORTAL // Building a peptide app opened Pandora’s box.

07:52 — THE MINDSET SHIFT // The barrier to entry went from an HBS degree and a technical co-founder to $200. But the bigger point is the mindset shift.

09:04 — THE EXISTENTIAL CRISIS HITS // Day 4 or 5. It happens to everyone. And then you get to the other side.

14:00 — NOT INTERNET. ELECTRICITY. // Claude Code isn’t a tool. It’s infrastructure that will change everything.

14:34 —MATTERING WILL BE ALL THAT MATTERS // When anyone can build anything, features aren’t a differentiator. Belonging, trust, inspiration — that’s what’s left. You need to build a brand

16:22 — TASTE VS. VISION // Taste will matter. But it won’t be the gamechanger. Vision will be.

25:01 — ABUNDANCE FATIGUE // The pendulum: we’ll crave human-scale, unscalable experiences.

36:37 — CHOOSE YOUR ADVENTURE // Eileen Gu on neuroplasticity. Toni Morrison on surrender. Change is coming. You get to decide what comes next.

Give the full thing a read here.

Want us to unpack this for your team or at your next offsite? Reply or email chris@weareingoodco.com

ABOUT

Chris and Kirsten are the founders of IN GOOD CO, a consultancy that ignites challenger brands with fearless and proactive positioning.

Chris writes a weekly newsletter for +17K subscribers that shares the best-of-the-best on culture, trends, marketing, etc. What she's dropping to friends on Slack or finding useful in meetings with brands | Follow her on Substack

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