Knowledge at Wharton Sirius and XM: Can Two Archrivals Sing the Same Tune?
Feb 21, 2007
22:24
On Monday the country’s two satellite radio services -- Sirius and XM -- announced that they had finally agreed to merge. The move raises a number of questions not the least of which is whether they can get this deal approved by the Federal Communications Commission and the Justice Department. But regulatory issues aside what prompted these two archrivals to embrace each other what do they expect to get out of it and what does a combined company mean for consumers who currently pay a subscription fee of $12.95 a month? Knowledge at Wharton asked for comments from Wharton marketing professor Peter Fader whom we talked with first and business and public policy professor Gerald Faulhaber.
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