The Simple Framework Behind Great Brand Storytelling with Park Howell

What if your message isn’t landing because you’re overcomplicating it?

In this episode, I reconnect with Emmy Award-winning storyteller Park Howell to talk about why clarity beats cleverness — and why most creators struggle not because they lack talent, but because they lack structure.

Park breaks down the simple storytelling framework that drives powerful brands, walks me through building one live on the show, and shares what it took to reinvent his career at 55.

On this episode, you'll discover:

1. The simple “And, But, Therefore” framework that strengthens any message
2. Why some creators grow, and others stall
3. How to stop overthinking and focus on the one thing that matters
4. Why your defining moments matter more than your big life story
5. A daily habit to unlock clarity and creative momentum