Modern Wisdom #125 - How To Become An Online Coach
Dec 9, 2019
Jonny and Yusef, co-founders of Propane Fitness, share their journey from traditional personal trainers to successful online coaches. They discuss the exciting flexibility of coaching from anywhere in the world while juggling ethical practices. The duo emphasizes building trust with clients and the importance of authenticity in creating a sustainable online business. They also offer practical advice for aspiring coaches, highlighting the necessity of establishing an online presence and learning from mentoring resources.
AI Snips
Chapters
Transcript
Episode notes
Building Trust Online
- Offline gyms handle initial marketing and client acquisition for personal trainers.
- Online coaches must create this trust and authority themselves.
The Pervert at the Barbecue
- Simply replicating offline PT services online is ineffective.
- Directly selling fat loss online without a targeted approach is like being "the pervert at the family barbecue".
Prioritize Sales and Marketing
- Focus on sales and marketing over niche certifications.
- Additional certifications should be for personal development, not client acquisition.