We Are For Good Podcast - The Podcast for Nonprofits 536. How It's Built: Tim Tebow Foundation's 19,000+ Monthly Giving Community - Kyle Roosen
Meet Kyle. He’s helped steward the creation and growth of a recurring donor community made up of more than 19,300 monthly givers at the Tim Tebow Foundation🤯 With no formal marketing training, he was hungry for knowledge and figured out how to harness the power of data and storytelling to invite believers into their mission one person at a time. The best part? You can copy his exact strategy. In this How It’s Built episode, Kyle is sharing the importance of a donor experience that infuses joy and meaning into every contribution. Tune in to hear the lessons learned along the way including the delicate balance of growing a donor base while cultivating current supporters🎁
💡Learn
- How the Tim Tebow Foundation grew to 19,300 monthly givers
- How to Build a Scalable Monthly Giving Program
- Pro Tips + Lessons Learned
Today’s Guest
Kyle Roosen, Senior Director of Marketing and Communications, Tim Tebow Foundation
Episode Highlights
- Kyle’s story and journey to where he is today (3:20)
- Overview of the Tim Tebow Foundation's monthly giving campaign (4:50)
- How It’s Built: A Recurring Giving Community (14:55)
- Develop + Implement your data layer (16:50)
- Create your branded product/community (18:45)
- Build your audience (24:40)
- Become elite storytellers (26:50)
- Creating content that is authentic (34:40)
- Pro Tips (37:00)
- Don’t overlook data & tracking
- Don’t forget immediate touchpoints
- A powerful moment of philanthropy in Kyle’s life (41:05)
- Kyle’s One Good Thing: It’s a grind, but it's also a really high calling. (46:55)
- How to connect with Kyle (49:55)
For more information + episode details visit: weareforgood.com/episode/536.
📅 Don't Miss These Free Upcoming Events! 👇
APRIL 29: Working Session Live: Forecast Your Monthly Giving Growth in 2026 with Dana Snyder (and the pathways to get you there!)
MAY 14: ImpactUp: Story This quarter, we're going deep on your most powerful (and underused) tool - Story. Local meetups happening worldwide. Find one near you.
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