In Episode #65, Neil and Eric discuss marketing conferences—their importance and where or not you should actually attend them. Listen as they share their experiences and tips when attending these conferences, and why the networking opportunities within the conference are a heck of a lot more important than the conference itself.

Time Stamped Show Notes:

00:28 – Today’s topic: Should you attend marketing conferences?
- 00:35 – it depends on what you want to learn
00:43 – Big vs small marketing conferences
01:04 – Neil attends marketing conferences for networking
- 01:58 – Eric loves conferences for the people he gets to meet
02:06 – Eric’s experience at the Traffic and Conversion Conference
02:58 – Google “How to Throw Mastermind Dinners”
03:54 – Finding the right people to extend long-term friendship to
04:00 – Neil hates conference “sessions”
- 04:17 – Sessions vs Blog Posts
- 04:33 – Don’t attend conferences for the sessions
05:30 – “When you’re talking to people, it’s not about what you’re trying to accomplish. It’s about them.”
05:58 – Go to marketing conferences and set the right expectations for yourself
06:20 – Do mastermind dinners by group
06:31 – Conference pass vs Expo pass
07:07 – The mastermind meetings are more valuable than the conference
07:19 – Read: Never Eat Alone
07:35 – That’s it for today’s episode!

3 Key Points:

Attend marketing conferences for the networking opportunities.
Set right and reasonable expectations for conferences.
Don’t invite people for one on one meetings because they probably won’t show up. Create group events instead.

Resources Mentioned:

Never Eat Alone – Book Eric recommends to read

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