
Pivot Elon Musk: Somebody That I Used to Know - On with Kara Swisher
Dec 30, 2022
Dive into the enigma that is Elon Musk, as a seasoned reporter shares her journey from admiration to skepticism regarding his vision. Explore the chaos at Twitter, Musk's evolving legacy, and his unconventional media relationships. Hear anecdotes that showcase the fierce dynamics of tech titans and their interactions with journalists. Delve into Musk's motivations for acquiring Twitter and the responsibilities that come with such power. Reflect on the complexities of leadership and public perception in the fast-paced world of technology.
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Big Ideas
- Elon Musk stood out for tackling big ideas like climate change and space exploration.
- Unlike others focused on smaller problems, he aimed to make a significant impact.
The First Interview
- Kara Swisher and Walt Mossberg went to great lengths to secure their first interview with Elon Musk.
- They cornered him at a private dinner at South by Southwest in 2013.
A Risky Endeavor
- In 2013, Elon Musk viewed starting an electric car company as a risky endeavor.
- He pursued it because established manufacturers weren't addressing the need.



