Sreevathsa Prabhakar (Servify) Explains The Business Model of AppleCare+

Sreevathsa Prabhakar is the serial entrepreneur behind Servify, the B2B insurtech platform that powers extended warranty programs for Apple, Samsung, HP, and 70+ global brands.

In this candid conversation with host Akshay Datt, he reveals how Servify achieves 90% AI automation in claims processing, generates 70% revenue internationally, and maintains 18% EBITDA margins in the competitive device protection market. From being locked in a Dharavi home as a BPL service engineer to receiving a welcome sign at Apple Park, Sree's 25-year journey offers rare insights into operational excellence, platform leverage, and building lasting enterprise partnerships.

Key Highlights

👉How Sreevathsa Prabhakar built Servify into a profitable insurtech platform managing ₹2000 crores with just 15 operations people through 90% AI automation

👉Servify's asset-light business model breakdown: retailer margins, OEM royalties, insurance partnerships, and the path to 18% EBITDA at scale

👉Why 70% of Servify's revenue comes from international markets and the geographic arbitrage strategy for Indian B2B startups going global

👉The 16-year Apple partnership strategy, from running India's first AppleCare center to powering device protection across multiple countries

👉Real insurtech innovation: how Servify disrupted insurance by capping loss ratios, eliminating fraud through technology, and making claims self-service

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Disclaimer: The views expressed are those of the speaker, not necessarily the channel