In the five years since the attacks on September 11 2001 Howard Kunreuther Wharton professor of operations and information management has collaborated with members of the private and public sectors to determine how individuals and firms can be motivated to enhance security in our interconnected world. In a new book titled Seeds of Disaster Roots of Response: How Private Action Can Reduce Public Vulnerability Kunreuther and other contributors argue that the United States will continue to be at risk for low-probability high-consequence events like 9/11 and Hurricane Katrina until the private sector and public leadership develop strategies to persuade individuals and firms to invest in cost-effective protective measures. The book is edited by Erwann Michel-Kerjan managing director of Wharton’s Center for Risk Management and Decision Processes and three others.
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