Run a Profitable Gym How to Find and Hire Great Coaches (Personality Assessment Included!)
Stop trying to clone yourself when you hire coaches.
Today on “Run a Profitable Gym,” Two-Brain founder Chris Cooper explains why hiring for personality and training for skill is the smartest path to building a team that lasts.
Most gym owners hire based on certifications and technical knowledge. Then they micromanage every rep, correct every cue and watch their coaches burn out within two years.
But clients don’t care about perfect squat mechanics; they care about how they feel when they walk through the door.
Coop explains where to find coaches with great personalities and also provides a 10-question personality assessment you can use on potential hires.
Before you start looking for coaches, take the assessment yourself. If your score reveals you’re burned out, use the strategies from this episode to deal with that first.
The key takeaway: Hire people who light up when they’re around others. Then teach them the technical stuff.
DM Coop through Gym Owners United to get his free Energy and Attitude Assessment—link below.
Links
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0:01 - Intro
2:52 - Where to find potential coaches
8:06 - The personality assessment
12:02 - Dealing with burnout
17:08 - The problem with bad personalities