Safety Labs by Safety Products Global Enhancing Safety Through Design Thinking with Ben Goodheart
Dec 22, 2025
Ben Goodheart, human-centered safety consultant and founder of Magpie Human Systems, champions applying design thinking to safety. He discusses empathizing with workers, rapid prototyping and small experiments. Conversations cover co-creation, using improv for ideation, failing small, and practical examples like voice reporting that changed reporting behavior.
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Prototype With Micro Experiments
- Use micro‑experiments and rapid prototyping instead of large rollouts to test safety ideas.
- Ben stresses speed over accuracy for idea generation and testing small changes to gather user feedback quickly.
Ask Better Questions And Then Listen
- Improve your interviews by learning to ask better questions and then shut up and listen.
- Ben recommends tools like Sam Goodman's cards and books such as The Book of Beautiful Questions to structure curiosity.
Co‑Create Ideas With People Doing The Work
- Ideation works best when people closest to the work co‑create solutions rather than safety pros dictating fixes.
- Ben calls for many wild ideas in an 'idea thunderdome' and ruthless pruning to find useful solutions.
