Welcome to Commerce Media Matters – an all-new original show where Nick Morgan (CEO at Vudoo) and Paul Blackburn (Director of Commercial Data & eCommerce) take you on an insider’s journey through the dynamic world of commerce media, sharing the latest trends, perspectives, and insights to help you create marketing content and media that truly matters!

About the hosts:

Nick Morgan: Nick is an entrepreneur with over 20 years of experience in digital marketing and eCommerce. He founded Vudoo in 2018, a platform that enables in-stream content commerce across articles, videos, and images. Nick's work transforms every ad impression into a potential shop front, offering a seamless eCommerce experience.

Paul Blackburn: Paul is a digital media innovator with over 20 years of experience. At News Corp Australia, he launched the "Intent Connect" data platform and led innovation in shoppable video and the "Total Commerce" framework. Now as Chief Growth Officer at Vudoo, he helps brands, publishers, and agencies unlock new ways to monetise content through immersive, commerce-enabled experiences.

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Commerce Media Matters Trailer