Defining Hospitality

Revolutionizing Hospitality Education - Nicolas Graf - Defining Hospitality - Episode # 201

4 snips
May 21, 2025
Nicolas Graf, a chaired professor and Associate Dean at NYU’s Jonathan M Tisch Center of Hospitality, shares his inspiring journey from high school dropout to educator. He discusses the evolving world of hospitality education, emphasizing the importance of saying 'yes' to new opportunities. The conversation delves into diverse pathways for students, the future of customer experiences, and the significance of hospitality conferences. Graf highlights how institutions can shape the industry while tackling the financial barriers many students face.
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ANECDOTE

Failed Radical Hospitality Experiments

  • A Tel Aviv restaurant sold imaginary steaks for experience but quickly went bankrupt.
  • Another experimented with dynamic pricing like a stock market, also failing within months.
INSIGHT

Big Ships, Big Experiences

  • Bigger cruise ships succeed by offering diverse entertainment and experiences on board.
  • Guests seek all-in-one experiences beyond traditional relaxing cruises.
INSIGHT

Contrasting Education Models

  • European apprenticeship systems offer strong trade skills but limit career flexibility.
  • US education mixes liberal arts promoting nimbleness and diverse career opportunities in hospitality.
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