Indie Hackers #065 – From Blogging to Growing an Agency to $85,000 a Month with Nat Eliason of Growth Machine
24 snips
Aug 17, 2018 AI Snips
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Episode notes
Either Fully Commit To Content Or Don’t Start
- Either commit enough resources to content marketing (part-time or full-time person) or don't start it; half-hearted weekly posts won't move the needle.
- Promotion must accompany content because ranking is hard without initial readers and links.
One Experiential Post Became A Long-Term Traffic Engine
- Nat's five-day water fast post began getting 200 visitors/day months after publishing and continues to drive ~2k visitors/day years later.
- That post illustrated how ranking content provides ongoing, ad-free traffic equivalent to expensive paid ads.
Built An App From Blog Traffic And Turned It Into Passive Income
- Nat monetized his high-ranking articles by building an app recommended in an article about lasting longer, then sold it via that traffic.
- The app cost $4,100 to build and now earns $3k–$7.5k monthly with minimal upkeep thanks to organic search traffic.