Keeping It Real Podcast • Secrets Of Top 1% REALTORS ® • Interviews With Real Estate Brokers & Agents From Home Depot to $2 Billion in Real Estate • Chase Craig
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Oct 24, 2025 Chase Craig, a top real estate broker and coach, shares his journey from Home Depot to closing $2 billion in sales. He introduces the 'circle of concern' concept, highlighting the importance of focusing on what you can control in real estate. Chase emphasizes database building as a core strategy for success and offers practical communication techniques like prompt responses to client inquiries. He discusses the value of mentorship, being coachable, and his innovative free Daily Growth sessions aimed at supporting agents' professional development.
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From Forklift Trainer To Realtor
- Chase worked at Home Depot making $12/hour and received a raise of only $0.285/hour, which motivated him to change careers.
- That frustration led him to get his real estate license and eventually transform his life.
Start With A Small, Nurtured Database
- Build and qualify a database, then prioritize a small core you will actually call and nurture regularly.
- Treat that core like kings instead of diluting effort across thousands you won't actively engage.
Use A Simple Qualifying Script
- Use a database qualifying script to get permission to follow up and identify referral status and contact info.
- Always finish calls with a next activity so the relationship stays active.
