GeekWire How AI is changing the business and art of video, from 'chaos machine' to creative catalyst
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Mar 14, 2026 Brice Budke, president running the commercial and operational side of Shep and Packrat. Zeek Earle, executive creative director known for handmade miniatures and award-winning creative work. They talk about AI-driven photorealistic storyboarding, AI interpolation in stop-motion shoots, how AI changes production workflows and business expectations, and the psychology of having endless creative tools.
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Seahawks Action Figure Video Won A Gold Clio
- The Seahawks schedule video used handmade action figures and practical toys, winning a Gold Clio for its viral creative approach.
- Zeek says players interacting with toys injected genuine joy and competitive teams wanted a viral win.
Video Agencies Must Become Idea Companies
- Video production firms must shift from being equipment vendors to idea companies to stay relevant as AI lowers barriers to camera access.
- Brice Budke says Shep/Packrat rebranded to focus on concept and storytelling because AI makes technical craft commoditized.
Perfect Stills First Then Generate Video
- Use a powerful still-image model like Nano Banana to perfect frames before turning them into video for consistency and control.
- Zeek spends 10–15 minutes crafting long prompts and feeds 20 reference images to achieve repeatable, filmic frames.