In this week’s minisode of Demand-Geniuses, host Tom Rudnai chats with Stefan Maritz about how B2B marketers can assess audience awareness and strategically allocate limited resources across the buyer journey. Stefan breaks down practical ways to build brand visibility and convert leads at every funnel stage.
Tune into this episode, as we explore:
(00:00) Assessing audience problem awareness
(01:36) Dormant buyers and future purchase intent
(03:03) Demand generation: staying in the consideration set
(04:29) Mapping content types to funnel stages
(07:45) Scaling content for limited resources and narrow targets
(10:12) The real job of awareness versus conversion
Listen to the full episode here: https://open.spotify.com/episode/3FA9ZTqgdo1NSWXopsbl1w
Demand Geniuses: Revenue-Driven B2B Marketing