The Fundraising Everywhere Podcast Breaking Down Silos: How to Integrate Fundraising and Marketing Teams
Are your fundraising and marketing teams working in silos? You're not alone. In this episode, host Simon Scriver sits down with Amy Hutchings, co-founder of Storykind, to tackle one of the charity sector's most persistent challenges: the disconnect between fundraising and marketing departments.
Amy shares insights from her new book "Smashing the Silos" and reveals why even well-intentioned organisations struggle with integration. From misaligned audience targeting to competing Christmas campaigns, Amy brings proven strategies to help organisations work better together
In this episode, you'll discover:
- Why silos form in the first place (hint: it's not just about different goals)
- The hidden cost of separate brand and fundraising strategies
- How personal targets can sabotage collaboration
- Amy's "3 C's of Integration" framework you can implement immediately
- Why your first integrated campaign will probably be terrible (and why that's okay)
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