Marisol Sandoval, “From Corporate to Social Media” (Routledge, 2014)

What would a truly ‘social’ social media look like? This is the core question of From Corporate to Social Media: Critical Perspectives on Corporate Social Responsibility in Media and Communication Industries (Routledge, 2014), the new book by Marisol Sandoval. The text is concerned with the emergence of a seemingly open and democratic space, social media, which is in fact subject to corporate dominance and control. The book aims to provide a political economy of the social relations in which media and communications industries are embedded, to reveal the inequalities of both power and control in social media. This point is illustrated through case studies of major corporations. Sandoval takes an important theme- including net neutrality, e-waste, ideologies, and labour conditions- and compares and contrasts CSR statements and positions with the reality of corporate actions on these themes. Case studies include Google, Apple, Disney and AT&T. The book concludes by considering how social media might become more social by thinking about how it might contribute to the idea of the commons, a concept that has been crucial to much critical theory thinking in recent years. By linking ideas of the commons to the political economy of media and communications, From Corporate to Social Media, gives an important new basis for future theoretical discussion. The book is therefore essential reading for all of us participating in the new world of social media, whether as academics, employees or as citizens.

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