The Mobile User Acquisition Show 👩🎤 How to scale non-gaming audiences for games via influencers - with Nahir Garcia, head of user acquisition at Etermax ✨
We are excited today to welcome Nahir Garcia, head of user acquisition at Etermax, creators of the successful series of games Trivia Crack. [Note: this is the English version of the Spanish episode that we released a few weeks ago].
In today’s episode, Nahir tells us about the types of influencers out there, how to evaluate their fit with a game, how to give guidelines, how to schedule campaigns, how to measure performance - and so much more.
If you’re curious about what it’s like to work with influencers at a large scale, this episode is going to be great for you.
KEY HIGHLIGHTS
🚀 Influencer marketing opens up more user discovery channels
🔍 The challenges of finding the right influencers
🤩 How disparate categories can have surprising results
🍬 The intersection of game goals and audience interest is the sweet spot
🎭 How to revisit established performance metrics in this new paradigm
🤝 Brand enhancement vs performance marketing
🤹 Campaigns are partially bets and partially certainties
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Check out the show notes here: https://mobileuseracquisitionshow.com/episode/how-to-scale-non-gaming-audiences-for-games-via-influencers-with-nahir-garcia-head-of-user-acquisition-at-etermax/
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