Build a Better Agency Podcast Episode 493 The Art of Transformative Leadership with Suzanna de Baca
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Mar 17, 2025 In this engaging discussion, leadership expert Suzanna de Baca, who transitioned from Wall Street to CEO roles and now teaches at Iowa State University, shares her insights on transformative leadership. She highlights the importance of emotional intelligence and strategic thinking in today’s fast-paced world. Suzanna distinguishes between management and true leadership, emphasizing the need for clear communication and vision to inspire teams. With practical advice, she encourages leaders to foster engagement through dialogue and adaptability, ensuring their organizations thrive.
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Leaders vs. Managers
- Managers execute the vision; leaders set the vision and inspire teams.
- Leaders must communicate the vision's purpose and importance, like branding.
Self-Assessing Leadership
- To assess your leadership, ask if employees understand the agency's direction.
- Another assessment is if employees enthusiastically follow you.
Communicating Vision
- Connect emotionally with your team by explaining why the vision matters.
- Use a surround-sound approach, communicating through various channels.