In episode #1458, we talk about the impact of big brands boycotting Facebook and Instagram ads. A while ago, significant brands pulled their ads from Facebook, demanding that the platform implement stricter regulations around hate speech. Tune in to hear what the short and long-term effects are!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: If Big Brands Boycotting Facebook and Instagram Ads Make A Difference.
[00:33] The context for the episode and what companies are demanding from these platforms.
[01:03] Facebook has many other stakeholders to please and has therefore not done much.
[01:14] Many big brands are pulling their ads from Facebook.
[01:38] Why there will be a significant short-term impact on platforms like Facebook.
[01:49] In the long-run, it is likely that the brands will turn on their Facebook ads again.
[02:10] The relevance of incentives for publicly traded companies.
[02:48] This is just a slap on the wrist for Facebook—but they still have the leverage.
[03:08] The fact remains: Facebook drives a ton of sales for things like e-commerce.
[03:23] Work hard to build leverage and then you no longer need to work as hard.
[03:51] Mark Zuckerberg is not worth 70+ billion dollars for no reason!
[03:55] That’s it for today!
[03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

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