On with Kara Swisher Barbie & Oppenheimer & Strikes, Oh My
4 snips
Jul 27, 2023 
Kara Swisher chats with Matthew Belloni, an entertainment journalist from Puck News; Franklin Leonard, founder of The Blacklist; and Brooke Hammerling, communications expert and pop culture authority. They dive into the impressive box office success of 'Barbie' and 'Oppenheimer' during the industry strikes. They discuss whether this cinematic surge is a trend or a one-off event, the role of community in shaping film choices, and the challenges faced by female filmmakers in a struggling landscape. Their insights reveal the complexities of Hollywood today.
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Synergistic Success
- The pairing of Barbie and Oppenheimer created a synergistic effect, benefiting both films.
- Barbie lent Oppenheimer coolness, while Oppenheimer added substance to Barbie's image.
Exceeding Expectations
- Despite marketing fatigue, Brooke Hammerling was emotionally moved by Barbie, contrary to expectations.
- This highlights the film's ability to connect with audiences beyond the hype.
Female Directors
- Greta Gerwig's success as a female director is significant but unlikely to change Hollywood's systemic undervaluing of women filmmakers.
- While Gerwig will have more opportunities, the industry's biases likely persist.