In this Australian Business Podcast episode, your hosts Zara McGuffie, CEO of Inflection, and James Bowman, Digital Marketer from Inflection, begin a mini series focused on how businesses can build a community around their brand with community marketing & social media marketing to drive engagement, change perception & increase revenue.

The focus of this episode is looking at case studies in RyanAir & Red Bull, two high profile businesses who built or changed perception of their highly successful businesses off the back of community engagement.

If you like this Australian Business Podcast episode on building a community around your brand, you’ll love our other episodes. Don’t forget to subscribe for weekly shows on Apple, Spotify, YouTube or wherever you get your podcasts.

Topics covered today:

The importance of community as humans generally and how this relates to business
RyanAir’s customer research & strategy behind its successful social media campaigns
RyanAir’s philosophy on content and how this built a community & changed consumer perception
Red Bull’s history of investing heavily in guerrilla marketing and community building
Various techniques and investments Red Bull has made to soft-sell & market themselves without heavily running ads

Resources mentioned in this episode:

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