Outbound Squad [Live Training] The State of Cold Email in 2024
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Feb 13, 2024 Sales expert Jen Allen-Knuth and data analyst Colby Hogan discuss the challenges of cold email, the use of AI in email campaigns, the importance of subject lines, approaching companies with integration opportunities, industry prospecting strategies, and effective ways to follow up on cold emails.
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CEO Comments Framework
- Use the "CEO comments" subject line framework.
- Include a relevant comment from the prospect's CEO, sparking curiosity and demonstrating research but avoiding bait-and-switch.
Prioritize Reply Rates
- Focus on reply rates, not open rates, as the latter can be misleading due to email clients pre-opening emails.
- Aim for a reply rate of at least 10-20%, and turn off open tracking once your campaign performs well.
Interest-Based CTAs
- Avoid open-ended questions in your call to action, as they require more effort from the prospect.
- Instead, use interest-based CTAs focused on the problem, not booking a meeting.