The Fox News Rundown

Will a Messaging “Shakeup” Help The GOP Defy History This Fall?

Jan 28, 2026
Bonnie Dunbar and Clayton Anderson, retired NASA astronauts who lived through Challenger and shaped safety reforms, share memories and views on human spaceflight. Reince Priebus, former RNC chair and political strategist, breaks down GOP messaging, campaign-style travel, border and affordability talking points. Short, sharp conversations on politics and space history.
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ADVICE

Turn Midterms Into Presidential Events

  • Get the president in front of voters regularly to drive turnout among low-propensity presidential supporters.
  • Use frequent rallies and media coverage to convert presidential interest into midterm votes.
INSIGHT

Media Reach Amplifies Messaging

  • Trump uniquely forces broad media coverage because he drives eyeballs for all outlets.
  • That coverage lets him push affordability and economic talking points to audiences who ignore typical midterm messaging.
ADVICE

Prioritize Affordability Talking Points

  • Focus messaging on affordability: gas and groceries drive voters' perceptions of the economy.
  • Hammer price-of-gas and grocery costs to shift narratives about overall economic well-being.
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