Lead Human with Jack Myers and Tim Spengler

The Media Reset with Evan Shapiro

12 snips
Jan 21, 2026
Evan Shapiro, producer, professor, and media cartographer who maps the modern media landscape. He discusses the shift from limited to infinite competition, using hard data to persuade leaders, why young people should learn at small companies, and treating creation like a daily job. He also previews media upheaval, the rise of the affinity economy, and what leaders can steal from a fact-first approach.
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ADVICE

Use Earnings Reports As Truth Compass

  • Read earnings reports and listen to earnings calls to find truth beneath press releases.
  • Use fact-based data to challenge leadership rather than relying on trade headlines.
ADVICE

How To Push Change Inside Big Companies

  • Bring an external expert if internal voices get ignored; consultants can deliver hard truths.
  • If speaking up yourself, build a thick skin and back claims with undeniable data.
ADVICE

Work Small To Learn Big

  • Early career: choose a growing small company where you know the CEO and learn broadly.
  • Small teams force you to wear many hats and build durable skills for your career.
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