Today, Explained Do you believe in magic?
Oct 15, 2020
Helder Guimaras, a Los Angeles magician, transformed his craft during the pandemic by creating an interactive Zoom magic show. He discusses the unique engagement techniques that included mailing materials to the audience, making the virtual experience feel alive. Helder highlights the emotional connections forged through magic during challenging times and the resilience required in the theater industry. His innovative approach raises questions about the future of live performance and its ability to adapt and thrive in a changing world.
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Magic Show "The Present"
- Helder Guimaraes, a magician, created a successful magic show during the pandemic called "The Present".
- This show involved mailing materials to the audience and guiding them through magic tricks over Zoom.
Saving Theater
- Guimaraes' show was not only a way to connect with people during the pandemic but also a source of revenue for the Geffen Playhouse.
- This innovative approach has been praised as a potential model for saving theater.
Theater in Coma
- Traditional theater is struggling due to pandemic restrictions, with many employees furloughed and venues closed.
- While some theaters have explored online readings and performances, these are not sustainable revenue generators.