TechCrunch Industry News Spotify and Liquid Death release a limited-edition speaker shaped like… an urn?
Feb 25, 2026
A bizarre product drop: a Bluetooth speaker molded like a cremation urn and sold as a limited collectible. Discussion of how the device personalizes playlists from listening history and user input. A look at outrageous brand stunts and marketing theatrics. Coverage of a new enterprise AI platform and how companies measure real-world business impact.
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Eternal Playlist Urn Is A Morbid Marketing Stunt
- Spotify and Liquid Death launched the Eternal Playlist Urn, a 7x11-inch cremation-urn-shaped Bluetooth speaker sold as a 150-unit collector's item for $495.
- Buyers can create an "Eternal Playlist" on Spotify using personality questions and listening history, which syncs directly to the urn's speaker.
Spotify Uses Brand Collaborations To Test Hardware
- Spotify rarely ships hardware but has done collaborations like a 2022 IKEA portable speaker and the now-discontinued Car Thing.
- The urn represents Spotify's second notable hardware tie-up and a continued experimental approach to brand partnerships.
Liquid Death's Casket Cooler Proved Outrage Sells
- Liquid Death used extreme, irreverent marketing before, like a life-sized casket-shaped cooler that sold for $68,200 after 800+ bidders.
- That precedent frames the urn as another stunt targeting fans of dark comedy rather than typical audio buyers.