Podcast Content Strategy – PTC 343

Jul 4, 2021

Ask episode

Chapters

Transcript

Episode notes

If you hope to use your podcast to grow your business, you need a podcast strategy. Randomly creating shows will get you random results. Define your goal. Develop the plan to get there. Then focus.

TRAINING

I will be holding a free training called "How To Make Money With A Free Podcast … Without Ads and Sponsorships." This is the exact step-by-step process to grow your audience, attract your ideal customers and clients, and make money with your podcast.

You can join us for free. Register at www.PodcastTalentCoach.com/growth

On this training you are going to discover:

How to create a successful podcast using your personality
Why some podcasts don't make money and how to avoid those pitfalls
How to attract your ideal clients with your podcast
How to keep listeners coming back episode after episode
And more!

NO STRATEGY

When I first started coaching podcasters, I developed the Powerful Profitable Podcasts system. Unfortunately, it didn't work.

This was system and process designed to get podcasters from idea to monetization. It was built with seven sections and a few dozen modules.

Powerful Profitable Podcasts started with the magic of audio. This covered theater of the mind and your why.

The system helped podcasters design their foundation. This included your strategy, solution and structure.

It was program that covered everything. The system taught show prep, reviewing your show to get better and monetizing your efforts.

Powerful Profitable Podcasts went from A to Z, soup to nuts. It was everything you need to do to create a profitable show.

So, why did it fail? Nobody wanted everything. Podcasters don't want to solve every problem. They only want to solve their problem.

That is when I started to do some market research and focus on specific problem. I took the system and broke it into parts. Instead of teaching the whole system, I now teach individual parts of the system within a podcast content strategy.

YOUR STRATEGY

There are three steps to designing your strategy.

First, determine your process. How do you help your listeners?

Next, brainstorm frequent questions for each step that your listeners might be asking.

Finally, identify a lead magnet or additional help for each question.

This assumes you have built a follow-up system that gets to your offer. This could be your e-mail follow-up sequence or one-on-one discovery call. You have the contact info of your listener. Now, follow up and offer more help.

This process also works with interviews. Who can you interview as a case study or as a compliment to each question?

With an interview podcast, start by working backwards. When you land a guest for your show, work backward to determine how the interview fits within your podcast content strategy.

If the interview won't fit in the strategy, you shouldn't be doing the interview. Interviews must benefit the listener, the guest and you. If it isn't win-win-win, you should politely decline.

MY STRATEGY

Let me show you how this would work with my show.

My Audience Explosion Blueprint process is three steps. Your programming, promotion and personality. Don't make it harder than it needs to be.

That process consists of six steps. Those steps are your podcast platform, content creation, popularity factor, influence roadmap, money plan and raving fans.

I now want to create episodes around each of those steps.

QUESTIONS

What questions would my ideal listener ask regarding those steps?

Podcast platform – What is the best way to structure my show?

Content creation – How can I create content that gets my listeners to engage?

Popularity factor (discovery) – How can I grow my audience?

Influence roadmap (personality) – How can I make my show different from everyone else? Why would anyone listen to me?

Money plan – How can I make money with a free podcast?

Raving fans (story) – How do I get people to keep listening?

LEAD MAGNETS

Podcast Platform – Podcast Show Clock Worksheet – Episode 288 How To Structure Your Podcast.

Content creation – 17 Of The Most Powerful Podcast Interview Questions Ever – Episode 331 Interviewing Secrets – 75 Ways To Drive Engagement With Your Podcast – Episode 341 Get Your Listeners To Engage.

Popularity factor – Collaborate – Episode 334 Double Your Audience.

Influence roadmap – Podcast Review Show and Personality Development Worksheet – Episode 310 How To Develop Your Podcast Personality.

Money plan – 6 Ways To Make Money With A Free Podcast – Episode 281 The Podcast Profit Roadmap.

Raving Fans – Story Development Worksheet – Episode 130 Can You Tell Stories Like Walt Disney?

CONTENT CREATION STRATEGY

Now, my podcast episodes offer my listeners help with a specific problem.

Each episode directs you to a lead magnet that will give you additional help with that problem.

The e-mail sequence will then offer you additional help. I will then give you a chance to get even more help by working with me.

It is all part of a strategy.

This week, look at your process. Begin developing your strategy to take your listener from content to client.

JOIN US

Come join my on my new training called "How To Make Money With A Free Podcast … Without Ads and Sponsorships." This is the exact step-by-step process to grow your audience, attract your ideal customers and clients, and make money with your podcast.

This is the process I use. I will teach it to you in this training. You can join us for free. Register at www.PodcastTalentCoach.com/growth.

On this training you are going to discover:

How to create a successful podcast using your personality
Why some podcasts don't make money and how to avoid those pitfalls
How to attract your ideal clients with your podcast
How to keep listeners coming back episode after episode
And more!

If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.