In the Pit with Cody Schneider | Marketing | Growth | Startups

the truth about ai content: what's working and what's not

21 snips

Nov 5, 2024

Jacky Chou, an SEO entrepreneur and founder of Indexsy, dives into innovative digital marketing strategies. He emphasizes the power of Reddit for content distribution and gaining journalistic attention. Jacky warns about the decline of traditional affiliate sites and the rise of e-commerce in search rankings. He also explores 'parasite SEO' strategies, where leveraging high-authority platforms aids ranking for competitive keywords. Plus, learn how to optimize content with AI while navigating today's shifting SEO landscape.

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ANECDOTE

Reddit Traffic Example

Jacky Chou got 500k views in six hours on a statistics article by buying upvotes and reaching the front page of Reddit.
This also resulted in 15 backlinks and improved Google ranking.

INSIGHT

Reddit-Google Partnership

Google and Reddit likely have a data partnership, including a clickstream data flow.
This makes Reddit traffic a strong signal for Google search ranking.

ADVICE

Local Digital PR

Create a digital PR piece with local data and target local subreddits for link building.
Use public data to make a compelling argument.

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https://www.graphed.com/ - AI data analyst to build dashboard and get insights

In this episode, Jacky Chou, SEO entrepreneur and founder of Indexsy, shares insights on various digital marketing strategies. Jacky particularly focuses on the power of Reddit for content distribution and link building. He discusses how companies can leverage Reddit to gain visibility, attract journalist attention, and generate backlinks.

He also touches on the concept of "parasite SEO," where marketers piggyback on high-authority websites to rank for competitive keywords. Our conversation then delves into the changing landscape of SEO, with Jacky highlighting the decline of traditional niche affiliate sites and the rise of e-commerce and SaaS companies in search rankings.

Brought to you by...

Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/

Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/

Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/

Timestamps:

(00:15:23) Reporters scour Reddit for news stories, so getting startup visibility on Reddit can lead to media coverage.

(00:37:58) Google may be prioritizing sites that appear to be real companies with products over general affiliate blogs.

(00:39:05) Traditional niche affiliate sites are likely to be decimated in the coming years, with no chance of recovery.

(00:42:11) Pushing fewer articles (50-100 per month) is less likely to trigger Google penalties in the current SEO landscape.

(00:43:06) A current effective content strategy involves using AI to write based on top-ranking content, then having humans polish the articles before publishing.

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Guest Links

https://www.linkedin.com/in/jacky-chou

https://indexsy.com/

LandingCat: SEO for ecommerce - https://www.landingcat.com/