Creative Confidence Podcast

How to Create Winning Strategies: Roger Martin

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Sep 19, 2019
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INSIGHT

Blending Analysis and Creativity

  • Strategy requires both analytical and creative thinking, as advised by Aristotle.
  • Imagine possibilities and choose the one with the strongest argument, especially in areas of potential change.
ADVICE

The "What Would Have to Be True?" Question

  • Use the "what would have to be true?" question to evaluate strategic possibilities.
  • This helps build a compelling argument for a chosen path.
ANECDOTE

Tennis Canada's Transformation

  • Tennis Canada used "what would have to be true?" to transform from an underdog to a leading tennis nation.
  • They explored possibilities, built confidence, and achieved unexpected success.
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