Ep. 178 | Designing Marketing Orgs for the Buyer Driven World. Ft. Scott Vaughan, Integrate

In this episode, Scott Vaughan talks about designing marketing organizations for the Buyer-Driven world. He shares his insights into the past, present, and future of MarTech, what businesses need to do in order to be more buyer-driven, and why company culture is an essential part of MarTech. He also details how companies can structure their teams to align with changing buyer behaviors.

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