How to Build an AI Brand Brain

Nathan Thompson, Director of Marketing at Fullcast (formerly Senior Director of Product Marketing at Copy.ai), tackles one of the biggest gaps in AI adoption: it's not that people suck at prompting, it's that they're missing context. Discover how building a "brand brain" transforms AI outputs from generic to genuinely on-brand, and why the real engineering challenge isn't better prompts, but better systems.

Tune into this episode, as we explore:

• (01:16) Building a brand brain: What would a perfect intern with photographic memory need to know? 
• (02:45) Content and product as one function: Creating consistent narrative across teams
• (05:05) Slow down to speed up: Why 750 blog posts led to a strategic pause
• (05:43) The overwhelm trap: Balancing pressure to move fast with systems that actually work

Listen to the full episode here: https://open.spotify.com/episode/5Aya9KQwtILI8ktEb6P51O?si=c2909b7668e14372