AI Snips
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Episode notes
Hone Your Craft With Short Stories
- Do write many short stories to hone your craft before publishing a novel.
- James Patterson wrote one to two short stories weekly and wrote for a decade before his first novel contract, proving volume builds skill.
ARC Feedback Drives Publisher Marketing
- Insight: Advanced reader feedback determines publisher marketing spend.
- Patterson learned early that lukewarm ARC reviews can quiet a publisher's promotion even after acquisition.
Study Copywriting Not Just Literary Theory
- Do study marketing and copywriting to measure what works in writing.
- Patterson moved from literary English to ad copy at J. Walter Thompson, learning split-testing and measurable persuasion techniques.