The Rise & Conquer Podcast Behind the Biz with LSKD Part 1 - PR, Partnerships and Collaborations with Tegan
Sep 18, 2023
A lively walk through a wild career pivot from parole work to collaborations manager and DJ. Deep dives into PR tactics, ambassador programs, gifting and UGC. Practical talk on building real relationships without big budgets and why mission alignment beats follower counts. Stories about creative store activations, memorable placements and the thinking behind a bold new collection.
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Unconventional Career Journey
- Tegan moved from being a parole officer and youth worker into DJing and then into collaborations at LSKD.
- She started part-time at LSKD and transitioned full-time when COVID halted her DJ gigs.
Prioritise Relationship-First Partnerships
- Build strong relationships rather than transactional deals to succeed in partnerships.
- Provide value beyond money, like event shirts, vouchers, or content support to deepen collaborations.
Use Community Activations Strategically
- Lean into community-building as a core value when running collaborations.
- Activate local events, run clubs and store openings to convert community energy into brand momentum.
