262 | He started a podcast. Now he gets paid to market his business

Mar 17, 2026

27:45

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He scaled Deal Machine to $12M/year… then growth stalled.

In this episode, David Leko (CEO of Deal Machine) reveals how he broke through a revenue ceiling by doing something most CEOs overlook — starting a podcast. After 500 episodes, the results speak for themselves: 5 inbound DMs every day, a $4,500 product he didn't know his customers needed, and getting paid every month to market his business.

You won't believe the ROI, and how repeatable his strategy actually is.

Topics Discussed:

Introduction (00:00)

Why he started a podcast for his business (00:56)

Getting paid to market his business (03:11)

How he got over being shy on camera (04:57)

The business owner’s secret source for podcast guests (06:32)

How podcasting revealed a hidden problem in his business (07:58)

Why structured episodes always outperform (10:00)

How podcasting unlocked a hidden revenue stream (11:46)

The *true* ROI of podcasting (13:40)

How he fits podcasting into his busy schedule (15:24)