Side Hustle School Ep. 3330 - TBT: The Accountant Who Sold Spreadsheets to Etsy Sellers
Feb 12, 2026
Janet LeBlanc, a financial educator for makers who runs Paper and Spark, built bookkeeping spreadsheets and courses for creatives. She tells how an Etsy jewelry shop led to a bestselling bookkeeping template. She explains blending accounting with visual design, automating products, and scaling into courses that support her family.
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Accountant-Turned-Creator Launches Best Seller
- Janet LeBlanc started as an accountant who sold jewelry on Etsy and then blogged to answer makers' financial questions.
- Her bookkeeping spreadsheet for Etsy sellers became her best-selling product and launched Paper and Spark.
Synergy Between Creativity And Numbers
- Combining seemingly opposite skills can create unique products that serve niche markets.
- Janet embraced being both creative and analytical to teach accounting in a fresh way.
Productize Knowledge To Earn Passively
- Do productize your knowledge to earn without trading more hours for money.
- Create templates or courses that customers can buy anytime and run on autopilot.