Watt It Takes

Sage Geosystems CEO Cindy Taff

Jun 12, 2025
Cindy Taff, CEO of Sage Geosystems and a former Shell veteran with 36 years of experience, delves into the transformative power of geothermal energy. She discusses innovative applications for energy storage and her company's efforts to harness hot, dry rock, making geothermal a viable solution for widespread energy demands. Taff shares insights on navigating the startup landscape, the importance of collaboration, and the unique challenges women face in the industry. She passionately emphasizes how geothermal can support local economies while contributing to a cleaner future.
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ADVICE

Winning Investor Belief

  • Investors must believe in your product, your team, and you to commit funding.
  • Building trust and finding advocates within investor organizations is crucial for raising capital.
INSIGHT

Innovative Approach to Hot Dry Rock

  • Sage discovered inflating fractures like lungs boosts heat capture and reduces friction losses.
  • This method unlocks energy storage by leveraging both heat and pressure from underground fractures.
INSIGHT

How Geothermal Energy Storage Works

  • Geothermal energy storage charges by pumping water under pressure into underground fractures.
  • Discharge happens as the pressurized water drives turbines, generating electricity on demand.
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