Bouncing around LinkedIn the other day I stumbled on a post by one of the smartest people I know. Stuart Forrest runs audience development for global media group Bauer, and he was pondering the future of search.
He made a strong argument that AI Overviews - and its big brother AI Mode - can’t be Google's end game because it kills its US$198 billion search ads cash cow.
Instead, his money’s on a beta project about to emerge from Google Labs. He joins me today to talk about it.
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